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Founded in 1959, in the city of Vitória da Conquista, in Bahia, the Insinuante is today the absolute leader of the retail of appliances in the Northeast. With strong capillarity and penetration the Insinuante is present in nine Brazilian states (Bahia, Ceará, Alagoas, Maranhão, Paraíba, Pernambuco, Piauí, Rio Grande do Norte and Sergipe). In total, there are 231 stores, 97 in Bahia alone and 37 in Salvador.
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